Word of Mouth Marketing to be worth $3.7 billion by 2011

11.20.07 by Blake Cahill {Blake Cahill, Consumer Generated Media, General, Social Media}

An interesting stat from last week at the Word of Mouth Marketing Summit.

PQ Media made an announcement that rocked the industry — and proved what WOMMA’s been saying all along: WOM marketing is big, and it’s here to stay.

PQ Media’s Word of Mouth Marketing Forecast 2007 marks the first ever comprehensive look at the size and growth of the word of mouth marketing industry. According to the research presentation, which was delivered by Patrick Quinn, President and CEO of PQ Media, marketers are expected to spend more than $1.35 billion this year on word of mouth marketing, making it the fastest growing segment in marketing services. According to PQ Media’s projections, the WOM industry is forecasted experience incredible growth, leading to a spend of more than $3.7 billion in 2011.

Blake

Visible Technologies

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