Yesterday, I hosted and spoke on a webcast with analyst Jonathan Block form Sirius Decision’s about the value of Social Media for B2B companies. We recently co-commissioned and executed a study that revealed some very interesting insights about B2B companies and their adoption and use of social media.
A key data point was that while 40% of B2B companies are using social media channels to market their products, 50% are still at a loss as to how to show the impact that social efforts can have on their business.
To hear a full archive of the webcast and view the slides click here to learn more about:
- The full findings of the research survey
- How careful monitoring of social media channels is critical to uncovering shifting customer preferences and to address customer complaints
- Gaining competitor insight
- The role that monitoring social media is having on reputation, demand creations and sales enablement efforts
- A framework for getting started and key questions to address before taking the plunge
Enjoy it.
1 comment so far ↓
The transparency these social media outlets encourage, if used wisely, can become highly valuable to the company. By allowing information to be more readily available to your audience, you are able to gain more trust and confidence from customers. Although parameters should be set to ensure that messaging and professionalism is kept intact, the discussion encouraged through outreach efforts can be beneficial.
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