I’m excited to announce that Visible Technologies is helping this year’s 52nd Annual GRAMMY Awards (airing live on CBS January 31from 8 – 11:30PM ET/PT) go social in a big way through our amazing partnership with TBWA\Chiat\Day.

At the heart of the GRAMMY’s advertising campaign is the Web site www.wereallfans.com launched today by TBWA\Chiat\Day Los Angeles to highlight music fans’ unprecedented impact in the current digital age. The site pulls fan tweets, YouTube, and Flickr posts to create images of GRAMMY nominated artists. The Web site also houses the “FanBuzz Visualizer” powered by Visible Technologies. The ‘Visualizer’ is a real-time, data visualization that will act as a barometer of fan passion from social sites around the web.

We are also specifically tracking fan passion for GRAMMY nominated artists on Twitter such as:

• Britney Spears
• Coldplay
• Common
• Dave Matthews Band
• Eminem
• Jay-Z
• Lady Gaga
• LL Cool J
• Maxwell
• Pink
• Silversun Pickups
• Taylor Swift
• Yeah Yeah Yeahs

The FanBuzzVisualizer is also shareable as a widget, allowing fans the ability to showcase the current standings on their personal social media pages.

It’s been an amazing opportunity to be a part of such an innovative and groundbreaking campaign - one that enables direct interaction between fans and celebrities as an integral part of the GRAMMY Awards and showcases that social media is now a mainstay of the entertainment business. Connecting with your fan base, whether you’re marketing a music performer or a consumer brand, is no longer just about concerts, press tours or even listening on Twitter. More than ever before, it’s about engaging directly with your audience to raise visibility and create opportunities for meaningful, direct interaction.

The entire GRAMMY ad campaign has social media at its heart and Visible Technologies is proud to be a part of it.

Blake Cahill

Visible Technologies