Today, Visible Technologies is pleased to announce that we have secured $22 Million in funding led Investor Growth Capital. IGC is the growth-stage venture capital arm of Investor AB, a Nordic-based publicly traded investment holding company with investment activities in North America, Europe and Asia. Existing investors Centurion Holdings, Ignition Partners, In-Q-Tel and WPP also participated in the round. The new funding will be used to accelerate our technology development and establish international operations.

Our new funding builds upon our previous achievements and this strategic investment demonstrates the strong confidence in the company’s market leadership and overall trend of social media integration into the lifeblood of Global 2000 firms. Our plan is to continue expanding the unique and comprehensive solutions we offer for online reputation management and social media engagement via SaaS products and service to serve companies as they determine best practices and discover new ways of using social media.

Our new investor commented that “Global brands continue to increase their social media budgets as they realize the need to tap into valuable customer feedback as well as holistically manage their online brand reputation,” said Matt Krna, vice president at Investor Growth Capital. “Many solution sets give the ability to listen but fail to provide what’s really needed—the power to transform social data into strategic programs and tactical plans. Visible Technologies has defined itself as a clear category leader through its strong technology solution set, best-in-class customer service and proven success delivering actionable social media intelligence.”

As validated by today’s funding announcement, the market for social media monitoring and engagement platforms is growing exponentially. Savvy brands are listening and engaging with their customers online. To learn more, watch Visible Technologies’ video, “Starting the Social Media Conversation” here: http://bit.ly/6AW0n0

Exciting news toady for @visible_tech and please check out the video above.

Blake Cahill

Visible Technologies