An interesting post from Lee Odden’s Online Marketing Blog that warrants sharing with our audience in case anyone missed it. They conducted a recent reader poll of 400 business marketers asking what are the three internet marketing tactics they plan to emphasize over the next six months and the results are as follows:
- Search engine optimization (36%, 149 Votes)
- Blogging (33%, 134 Votes)
- Pay per click (26%, 107 Votes)
- Email marketing (22%, 89 Votes)
- Social networking (Facebook, LinkedIn) (21%, 86 Votes)
- Blogger relations/blog PR (14%, 56 Votes)
- Microblogging (Twitter, Plurk, Jaiku) (11%, 47 Votes)
- Affiliate marketing (11%, 47 Votes)
- Advertorial (NewsForce, AdFusion) (10%, 40 Votes)
- Video marketing (7%, 29 Votes)
Search engine optimization, blogging and PPC take the top 3 spots. Glad that we are in all three of those businesses with TruView and TruCast (shameless product mentions). Lee has some additional commentary on other categories/choices and I especially agree with his comments about social media investments in engagement strategies. We continue to see many major brands investing in social strategies to do more that just listen. What do you and your organization plan to focus on for the next six months? How will you be measuring ROI to continue to secure budgets and funding for your initiatives?
2 comments ↓
Thanks for mentioning the poll Blake. I think to some degree, the replies were biased towards SEO since a lot of our network made up the respondents. At the same time, SEO and search marketing in general has gained a lot of momentum within mainstream marketing and therefore, there’s more awareness and trust.
Lee - thanks for the additional insight. Good to note your core audience that participated in the survey. I do think that since so much social content ranks in search engines and has the potential to influence and impact brands online portraits that marketers must look at all online content whether it is company driven via SEO or PPC tactics or consumer created and driven like CGM.
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