Last week in San Francisco I was able to catch up with Charlene Li, co-author of Groundswell and CEO of Altimeter Group, about the challenges and barriers that many organizations face when diving into social technologies. Hear more of our discussion about the barriers, openness of dialogue inherent in social media interactions, and the risks of not interacting with consumers that are already talking about your brand.

It’s always great to hear Charlene speak and present and in this case at the Inbound Marketing Summit she did it a crash course presentation in like 21 minutes and fielded questions. Nice job! I was privileged to have caught her between 3 speaking gigs for the day to have her share her thoughts. Thanks again Charlene. Looking forward to hearing about other plans you are working on with Altimeter Group and clients.

Blake Cahill
Visible Technologies