Everywhere I go these days it seems like I run into people who are scrambling to fill what appears to be the trendiest new job in corporate America today - head of social media.
Everyone from Harvard to confidential global brands are putting feelers out to find people who can lead their social media programs. It’s going to be interesting to see how things progress as more brands move from measurement to engagement.
In 2007, more dollars started shifting to social media, but the big turning point for many companies is the movement in the form of existing employees or new hires to drive strategies across multiple functional areas within a company. The leading brands in social media understand that corporate integration across the entire organization is crucial to success.
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I believe the demand is here, but what are the job titles? What would you call the person that runs TruCast within a company? Not the agencies that do the work for some of the TruCast clients, but the titles of the people that work *inside* a Fortune 500 company.
Justin,
Thanks for your comment. Believe it or not, Director of Social Media is one of the more popular titles I’ve seen popping up. Social Media Analyst is another. Funny, there really weren’t many “Internet Media Relations” titles out there when we all jumped on the Web, but social media seems to really have struck a nerve in corporate America.
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