Social Media Sparks New Generation of Jobs (and Titles)

11.29.07 by Mike Spataro {Blogs, Consumer Generated Media, General, Interactive Marketing, Mike Spataro, Social Media, Social Networks}

It’s funny that when the Internet went commercial in the 90’s there really weren’t that many new PR positions created. Very few companies, for instance, created jobs like “Internet PR Manager.” In most cases, Web communication roles were absorbed by existing PR pros. That’s certainly not the case here and now in the social media age. Now we have everything from ‘conversation analyst’ to ‘new media guru’ to ‘chief blogger and podcaster.’

The online edition of the Chicago Tribune has an interesting article on this called “You Talk, They Hear on the Web.” It highlights some of the work performed by Edelman Public Relations, but rest assured there are many other PR shops with strong capabilities in this arena now, such as Ogilvy’s 360 Digital Group, Burson Marsteller, Hill & Knowlton, Shift Communications, and Topaz Partners to name just a few.

Mike Spataro

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