SNCR Social Media Awards

The Society for New Communications Research is another fast growing organization gaining wider respect and new members each year. The group handed out awards last night in Boston to more than 50 companies and individuals in the area of excellence in social media and interactive services.

It’s a good thing that organizations like SNCR and WOMMA put in the time and effort to recognize what people are doing because I’m not sure how we’d keep up with some of the amazing work being performed in this emerging industry. We were thrilled to be among the winners in the area of technology innovation for our TruCast solution, but if you ask me the real winners are the people whose lives are being changed everyday by smart interactive and social media thinkers. For instance;

The Humanitarian Emergency Logistics Preparedness, Inc. (HELP) is a non-profit humanitarian relief organization that helps victims of natural and man-made disasters on a global basis. They target medical/health concerns in disasters and other areas of chronic medical need. HELP deploys “Doc-in-a-Box” mobile telemedicine clinics and a Web-based community of volunteer physicians and hospitals. These clinics enable local physicians to have modern state-of-the-art facilities and expertise “looking over their shoulder” providing the latest technology and insight to the remotest regions of our world. It’s safe to say the program has been an enormous success. The work being performed in the non-profit area is among the best you’ll see. You can find the other case studies on the SNCR New Communications Review site.

Awards were also given to some of the usual brands that have been long-time social media leaders, such as GM, Dell, Sun, Microsoft, Boeing and others like Midwest Airlines. In fact, I had a chance to spend some time with Tish Robinson who authors Midwest’s popular female-focused travel blog - Travels with Tish - Girlfriends Getaway Guide, which is based on the personal travel experiences of Tish and her friends. What a cool idea.

More on the actual conference sessions in the days ahead.

Mike Spataro