Opening Session of Forrester Marketing Forum

4.8.08 by Blake Cahill {Blake Cahill, Consumer Generated Media, Customer Experience, Interactive Marketing, Social Media}

Good morning from Los Angeles and the Forrester Marketing Forum. Harley Manning is on stage explaining the new environment for marketers. The decline of traditional channels and rise of new channels and the challenges they present. “How do we get back to strategic marketing” he asks…the new imperative is Engagement. Brian Haven, a great analyst from the Forrester team that we work with quite a bit, will be leading the opening session on Engagement and how brands can drive success via direct engagement with their consumers. We will be hearing from over the next two days from Casey Jones from Dell, Cathy Halligan from WalMart, and Nancy MacIntrye from Leap Frog Enteprises, plus many others. I will do my best to cover/post from as many of the session I attend today and tomorrow.

Blake

Visible Technologies

Participate: These icons link to social bookmarking sites where readers can share and discover new web pages.