OnMedia Top 100 Company

It’s always nice to have your company recognized by industry peers. More importantly, it further validates the business path we’ve chosen to take here at Visible Technologies. Being named this week by AlwaysOn as one of The OnMedia Top 100 companies of the year really underscores the great work by our management team and our TruCast, TruView and 1st Query product teams. Some of the previous winners have gone on to accomplish great things and we hope to keep that trend going in 2008 and beyond.

More important than winning awards though is the undeniable momentum around social media within the advertising community. Here are just a few of the interesting items discussed during the opening sessions of this week’s event:

• social media was labeled as the #1 area that will impact the media industry in 2008, even ahead of online advertising. And this was from a survey of executives in the advertising and media industry.
• the majority of advertising people surveyed say they still don’t know how to make social media fit within their media plans. No real surprise there. Many of them are still struggling with the whole concept of social media because they are looking at the business from strictly an old school advertising mindset.
• the Web now has about 30% of U.S. consumers eyeballs, but only 6.8% of ad spending. Expect that gap to continue for several more years before advertisers really catch up.
• Most Gen Y’ers are consuming more than 60% of content produced by someone they already know. This is obviously another impact of the social networks they belong to.

There are still plenty of sessions underway today and tomorrow that are being blogged and can be accessed via live chat and webcasts in case you want to drop in and check some of them out.

Mike Spataro