I finally got around to digesting Technorati’s new 2008 State of the Blogosphere Report (I’m glad they are back with the new numbers), and here are the less sexy stats that I found most interesting in the recent report.

I don’t get too excited about the size the community numbers as much as I do about the more insightful data. The devil in this industry is all in the details. So here’s the ones that caught my attention:

• 80% of bloggers say they have written about brands and products (companies beware);
• Nearly 40% indicate they have been quoted in mainstream media (15 minutes of fame?);
• Majority of bloggers have full-time jobs (they must be great at time management);
• 12% are blogging on behalf of their companies (that’s higher than I would have imagined);
• Two-thirds of bloggers reveal their identifies online (I expect that number to decrease over time);
• 33% of them have received free products (I wonder how many have returned them); and,
• “News” was the the most popular tag used by bloggers (does everyone think they are a journalist?).

Mike Spataro