As another major corporation files for bankruptcy, marketers search for more cost-effective methods to combat difficult economic conditions. Down are spending in television, magazines, radio, and newspapers while social networking and word of mouth are most likely to be increased.

The latest ANA Brand Building Survey shows social networking and word of mouth activities likely to increase by 26 percent in the current economic environment, but not without some help. “Social media ranked highest as the media channel that marketers would like to use but have not yet been able to implement.”

This is inline with what we are hearing from customers and partners in the market.

Blake Cahill
Visible Technologies