A day late in publishing to our blog, but was having lunch with Josh Bernoff yesterday in Cambridge post the release of his latest report. If you didn’t read last years report, which you should, this one has been updated with 2008 data that reveals social technology adoption has increased tremendously year over year.
Some highlights include: 75% of US online adults now use social tools to connect with each other compared with 56% in 2007. Ratings and reviews, “voting” for Web sites, and peer-generated video experienced the largest growth, while blogs and tagging closely followed. Older adults are now also more likely to participate socially as Spectators and Critics, placing them in the active rungs of our Social Technographics® ladder.
Per Josh, “Marketers have to get on board with social now — more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up.” This data is validating and supports the rapid increase in brand/marketer interest in social media listening, measurement, engagement and integration solutions to help large enterprises harness the voice of their customers in social media and actively deploy interaction strategies with them.
Check out the report here and I will post more once I have had a chance to fully digested the report.
Also, read Josh’s own blog post about his report!
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