While on a recent trip to San Francisco, I had the pleasure of sitting down with Brian Solis who founded and runs PR2.0 to discuss his new book “Putting the Public Back in PR”. We had a interesting dialogue not only about his new book but also about his perspective on how organizations are adopting and best equipping themselves around the social channel. Note how customer service involvement is mentioned by Brian as key. Always great to hear some perspective from one of the leading PR and social practitioners in the space. Thanks for the conversation Brian!

Blake Cahill

Visible Technologies