How Business Week Used Twitter to Create an Article

5.15.08 by Blake Cahill {Blake Cahill, General}

Steve Baker, a notable Business Week journalist, has just published a story about the growth, trend, usage and consumption of Twitter by journalists and brands. The interesting thing was his approach to developing the story and finding participants for the facts/insights for his article. We saw via twitter that he was drafting a story and reached out to him to contribute. Using Twitter for PR outreach as well as for participant insight collection is novel and something to watch. The article discusses how some brands such as Dell are recognizing revenue/ROI through Twitter/Tweeting. Look for much more conversations about how the Twitter channel continues to grow and moves more into the mainstream.

Blake Cahill

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