Entries Tagged 'Word of Mouth Marketing' ↓

Attending, speaking, and exhibiting at WOMMA-U in Miami yesterday and today. This morning was kicked off by Bob Pearson from Dell, VP of Conversations and Communications (note the title!). He opens with stats about the grow of the internet and consumption of online content and its continued assent. Then some learnings about content created in other languages. Only 1/3 of total internet content is in English. Dell is focused on listening and communicating in customers’ 1st language - guess what - that’s what customers like - imagine! Also, there is need to recognize that communities are like countries - i.e Facebook, My Space, Twitter.
Great quote from Bob - “Leaders will enter and become relevant in conversations that occur everyday everywhere all over the world about your company or product”. The question for marketers that Bob presents is - Are you or your brand present in the places that consumers are researching and having conversations?

Key Learnings/Actions from Dell:

- Engage in relevant conversations with our customers online 24/7 worldwide in all major languages

- Blogging is global..blogging is multi-lingual..blogging is a community of passion

- Join the conversation

- Would you rather do a focus group of 10 people or listen to 100,000 people debate ideas?

- Start with Listening

- Customers are partners

- Communities are more powerful than individuals.  Communities want to help each other improve.

- Online experience at work should be similar to online experience at home

- Join your customers communities

Dell has actually recognized revenue via Twitter - $500K thus far by offering discounts/specials via Twitter. One of the first revenue conversion stats I have heard about Twitter from a large company.

Great job Bob! We are honored to be but a small part of enabling Dell’s monitoring and outreach in social media.

Blake Cahill

Visible Technologies  

Please join me for an upcoming webcast on May 22 at 10AM PST/1PM EST featuring Peter Kim from Forrester Research and Marty Collins from Microsoft where we will discuss how companies can “Unlock Social Media’s ROI through Monitoring and Participation.” We will address the following:

• The latest industry and vertical trends in brand monitoring and social media participation
• The benefits that can be gained from engaging with online communities and customers directly
• KPI’s (Key Performance Indicators) for measuring success in social media engagement
• How Microsoft’s Windows/Windows Live group is driving results by monitoring, tracking and engaging in social media

Register here to attend

Blake Cahill

Visible Technologies

Just arriving in Sonoma for the start of a three day conference organized by the Society of New Communications Research. Attending the advisory board meeting that is comprised of Fellows, Board Members, and Researchers as we speak. An incredible collection of individuals involved in this association. I am really looking forward to contributing at the conference and being part of the board. A shout out to Jen McClure who manages this organization, connects everyone, and pulled this event together for another year.

Blake Cahill

Visible Technologies

Did you know that next month you can find me speaking at WOMM-U? May 8 and 9 I will be in Miami Florida enjoying the weather and the 2-day comprehensive and interactive educational experience that is WOMMA’s Word of Mouth Marketing University.

Let me know if you are planning on attending. I’m looking forward to a great event.

Blake Cahill

Visible Technologies