A great report was recently published by Brad Bortner from Forrester Research about “How Web 2.0 will Transform Market Research”. Online communities offer marketers - real-time, cheap, and unique insights that traditional qualitative focus groups don’t necessarily provide. We continue to see clients leveraging our software to listen and understand what consumers are saying about there brands. Web 2.0 and social media provide a new laboratory for listen and dissecting consumer opinions. Forrester interviewed 31 leading Fortune 500 firms to compile this new piece of research. I would encourage marketers and market researchers to purchase the report and learn more.
Entries Tagged 'New Media' ↓
Web 2.0 to Transform Market Research?
5.13.08 by Blake Cahill {Blake Cahill, Brand Management, Consumer Generated Media, Market Research, New Media, Social Media}
T-Mobile and Engadget go at it in Social Media
5.5.08 by Blake Cahill {Blake Cahill, Brand Management, Consumer Generated Media, New Media, Reputation Management, Social Media}
Recent example of an emerging social media tug-a-war between Engadget and T-Mobile over the use of the color magenta for mobile products/services. Engadget launched their mobile product as Engadget Mobile (logo magenta) which got the T-Mobile marketing teams fired up see story below.
Webcast with Forrester & Microsoft
4.29.08 by Blake Cahill {Blake Cahill, Brand Management, Consumer Generated Media, New Media, Social Media, Word of Mouth Marketing}
Please join me for an upcoming webcast on May 22 at 10AM PST/1PM EST featuring Peter Kim from Forrester Research and Marty Collins from Microsoft where we will discuss how companies can “Unlock Social Media’s ROI through Monitoring and Participation.” We will address the following:
- The latest industry and vertical trends in brand monitoring and social media participation
- The benefits that can be gained from engaging with online communities and customers directly
- KPI’s (Key Performance Indicators) for measuring success in social media engagement
- How Microsoft’s Windows/Windows Live group is driving results by monitoring, tracking and engaging in social media
Register here to attend
Greetings from SNCR New Comm Forum
4.22.08 by Blake Cahill {Blake Cahill, Blogs, Consumer Generated Media, General, New Media, Social Media, Word of Mouth Marketing}
Just arriving in Sonoma for the start of a three day conference organized by the Society of New Communications Research. Attending the advisory board meeting that is comprised of Fellows, Board Members, and Researchers as we speak. An incredible collection of individuals involved in this association. I am really looking forward to contributing at the conference and being part of the board. A shout out to Jen McClure who manages this organization, connects everyone, and pulled this event together for another year.
WOMM-U and You?
4.18.08 by Blake Cahill {Blake Cahill, Interactive Marketing, New Media, Social Media, WOMMA, Word of Mouth Marketing}
Did you know that next month you can find me speaking at WOMM-U? May 8 and 9 I will be in Miami Florida enjoying the weather and the 2-day comprehensive and interactive educational experience that is WOMMA’s Word of Mouth Marketing University.
Let me know if you are planning on attending. I’m looking forward to a great event.
