The Boston Globe has a good overview piece on the growth of teenage blogging, driven mostly by 12-to-17 year old girls who are spending more time online discussing their daily activities than ever before. Boys in the same age bracket lack far beyond the girls. This trend is also occurring in many other counties, such as Poland. Definitely worth a quick download before it disappears behind the Globe’s firewall.
Girls Driving Growth in Teenage Blogs
4.5.08 by Mike Spataro {Social Media}
1 comment so far ↓
Nice birddog post, Mike. I’d love to see follow up research from someone that follows their habits into college and then into the workplace. From anecdotal experience, I’ve seen my daughter blog mightily in high school, shift to Facebook communications in college and now start to be less involved there the longer she’s in college.
We have women at work in their 20s who use Facebook quite regularly, but I have to believe their use tailed off when they hit the workplace.
What does that mean for marketers?
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