Andy Sernovitz, one of the founders of the Word-of-Mouth Marketing Association and GasPedal, who is a leading guru on WOM and social media has just launched “The Blog Council” a professional community of top global brands dedicated to promoting best practices for corporate blogging. Founding members are AccuQuote, Cisco, Coca-Cola, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, Starwood Hotels and Wells Fargo. These many of the most respected companies that are presently listening, understanding, and engaging with customer in social media. Congrats to Andy for founding what I am sure will be a great organization. Nice quote in the official press release from Sean O’Driscoll at Microsoft. To learn more check out the council’s site.
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