College Student Recruitment 2.0

If you’re interested in learning more about how college admissions officials are stepping up student recruitment efforts with social media campaigns then today’s Boston Globe article, “Colleges Turn to Web Tools in Hunt for ‘08 Freshman” is worth downloading before it goes behind the firewall.

While a number of schools may be starting to implement these new techniques, it’ll be interesting to see if any of them in the future can draw a line between the number of applications and new media spending. There is no question though that perspective students are drawing from each others’ experiences on sites like Facebook rather than fancy college brochures before making a decision on where to go each fall.

Mike Spataro