Attending, speaking, and exhibiting at WOMMA-U in Miami yesterday and today. This morning was kicked off by Bob Pearson from Dell, VP of Conversations and Communications (note the title!). He opens with stats about the grow of the internet and consumption of online content and its continued assent. Then some learnings about content created in other languages. Only 1/3 of total internet content is in English. Dell is focused on listening and communicating in customers’ 1st language - guess what - that’s what customers like - imagine! Also, there is need to recognize that communities are like countries - i.e Facebook, My Space, Twitter.
Great quote from Bob - “Leaders will enter and become relevant in conversations that occur everyday everywhere all over the world about your company or product”. The question for marketers that Bob presents is - Are you or your brand present in the places that consumers are researching and having conversations?
Key Learnings/Actions from Dell:
- Engage in relevant conversations with our customers online 24/7 worldwide in all major languages
- Blogging is global..blogging is multi-lingual..blogging is a community of passion
- Join the conversation
- Would you rather do a focus group of 10 people or listen to 100,000 people debate ideas?
- Start with Listening
- Customers are partners
- Communities are more powerful than individuals. Communities want to help each other improve.
- Online experience at work should be similar to online experience at home
- Join your customers communities
Dell has actually recognized revenue via Twitter - $500K thus far by offering discounts/specials via Twitter. One of the first revenue conversion stats I have heard about Twitter from a large company.
Great job Bob! We are honored to be but a small part of enabling Dell’s monitoring and outreach in social media.
