CRMBuyer (of all places) has a interesting article today on brands competing for consumer affection in social networks. Interesting quote in the piece from Richard Feinberg, director of the Center for Customer-Driven Quality at Purdue (great job title), who says, “Businesses that don’t participate are going to be left behind.” Thanks to Jeff Zabin of Aberdeen Group for the kind reference.
Brands and Social Networking
1.10.08 by Mike Spataro {General, Mike Spataro, Social Media, Social Networks}
1 comment so far ↓
Thanks for the link. Interesting article. I’m glad it circled back to the core of customer affection coming from the remarkability of the product or service - not its “Facebook strategy”.
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