Michael Eisner is talking to us today about vuguru’s new internet entertainment series and how the internet can and will become an alternative to movie theaters and traditional entertainment mediums. Story driven content is going to be the next big application. Through the history of entertainment it has always been the content guy that wins.
Prom Queen (Internet Series) - 2 minute episodes - $1700 per minute to shot - reached 20 million visitors
- fans have contributed 200K forum posts
- cheap to produce but still need to recover money spent - hello advertisers
- the All-For-Nots internet series will be up to 7 minutes long
- did very well on Verizon V-Cast
New Forays:
- Robin Cook’s next novel “Foreign Body” - August 4/08 release
- launching a web series video prequel for 50 straight days
- on day 51 - actual book release
- brand new way to build and launch
- www.foreignbody.tv
- Back On Topps - sports comedy series
- 24 5min episodes
- internet series
The days of people attending the same 3 movie theaters in their town are going away. The internet has the potential to be a true entertainment medium offering a variety alternative theaters.
The scale of internet series is very very affordable. Internet series running about $5K a min, TV is $50K a min and blockbuster movies are $500K a minute to shoot and produce.
The advertising is minimal and cannot over power the content. For example in a 7 minute internet episode they had no complaints with a 3 second “brought to you by” preroll and a 15 second commercial in the middle.
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