It’s a new day around here at Visible Technologies and it feels good to finally be able to share what we’ve been up to around here. The past 2 years in the social media technology and insights space has provided us with a unique window into how brands and their agencies are investing and gleaning insight from consumer conversations that occur in the social channel.

We have detected and delivered repeatedly on a number of unique use cases for departments, agencies and organizations as well as enterprises who are making cross-department investment around the social channel. Finally, the promises of what many marketing, call center, and CRM technologies were to deliver with their platforms is crystallizing for enterprises with the advent of consumers who are publicly conversing about brands online and brands who rapidly trying to adapt to this new form consumer opinion sharing whether good or bad. Add to that a dash of mainstream media and traditional advertising channels upheaval and you have a recipe for introspection and change at major brands and their agencies by desire or dire reasons.

All of this has led to our continued evolution here at Visible to recognize that there are varying rates of comprehension, investment, and transformation related to the social channel at organizations big and small. So, today we announced the extension of our Social Media Intelligence Platform, powered by truCAST, to assist companies in eliminating silos while leveraging the social channel across the enterprise at the rate of adoption that we define as Listening, Learning, Engaging and Protecting their brands in social and search engine space. Additionally, we broadened our on-demand social media monitoring functionality throughout the truCAST Suite with the introduction of truPULSE.

Our new truCAST Suite allows companies to break down organizational silos by aggregating real-time social intelligence on one platform to meet business needs. Powered by the truCAST engine, the full-feature platform includes:

• truVOICE: Previously called truCAST, the flagship product is an enterprise-class solution with advanced data collection, cross departmental engagement workflow, approvals and tracking of social media conversations.
• truPULSE: An on-demand listening tool for rapid social media monitoring and analysis of online dialogue to provide organizations a quick and robust way to identify the topics they want to explore deeper.
• truSEARCH: A rich repository of social media data to intuitively investigate what is important, with key-phrase drilldown, topic discovery and conceptual search functionality.
• truINSIGHT: A comprehensive set of professional services and reports that help companies holistically track and measure social conversations to make more timely and informed business decisions.
• truREPUTATION: A full suite of online reputation management services that provide individuals and corporations with an effective way to comprehensively manage their reputation in search engine results through assessment and measurement, protection and repair.

Feel free to download our whitepaper on the 4 keys to leveraging social media, our solution sheets or customer case studies.

Blake
Visible Technologies